Opensource Initiatives

Legal Details

Determining the pedigree of outside contributions and conformance to third-party licenses are primary legal details that must be attended to. Your corporate counsel, though, must also be educated regarding your firm's opensource strategy in order to act effectively.

Marketing Challenges

To successfully integrate with opensource communities, you must use more than just press releases to get attention. Marketing opensource many times is a guerilla activity involving personal networking, blogging, and journalism.

Technical Execution

Many times the corporate development process and tools are quite different from those commonly accepted by the opensource community. A throw it over the wall strategy to releasing a product as opensource is a recipe for failure. At the code and tool level, the product must conform to the norms of the larger opensource community it is entering.

Corporate Cultural Adaptation

Part of the execution of an opensource initiative involves educating your own workers across the organization. Your marketing department must understand the opensource message, your support and sales organizations have to adjust their ways of working.

Get Started

Contact an account manager at to discuss your plans for opensource and how we can help you succeed.

EuroOSCon: Amsterdam, October 17-20
Opensource Conference in Europe
Community Co-creation
Developing in the open can provide benefits beyond the value of the intellectual property.
Market-Makers, Supplier Communities, and Micro-Economies
Maybe the middle-man isn't so bad.
Creative Commons for Code
The Creative Commons Open Licenses are very popular for content creators. I predict we will see a lot of opensource code licensed in this manner, and it makes sense!
The What, Why and How of Opensourcing Your Code
The conference slides are now available.